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Wynn Golf Club

Project
We drew a lot of Joshua trees for this one. One got the flag.
Scope
Brand Strategy, Visual Identity, Messaging, Merchandise
Year
2026
Partner
Made with Big Bird
Rendering of the Wynn Golf Club entrance at dusk with the tree mark in white

02 / 17

We drew a lot of Joshua trees for this one. One got the flag.

A world-class desert course deserves an identity with the same sense of place. Wild Places built the full brand for Wynn Golf Club — a refined mark drawn from the desert landscape, a club crest, and a flexible emblem system that gives each of the 18 holes its own signature. We carried it from logo to leather: apparel and headwear, custom head covers and divot tools, embossed yardage books, ball markers and coasters, towels and travel bags, plus the environmental identity for the Cliff House Grill and pro shop.

The result feels earned, not applied — understated, tactile, and built to live everywhere from the first tee to the last pour. A brand playbook lets the club extend it hole by hole, season after season.

  • Brand Strategy
  • Visual Identity
  • Messaging
  • Merchandise
Canvas and leather duffel bag with a green cap on the turf, both carrying the Wynn Golf Club mark
Wynn Golf Club primary mark, a desert tree, in white on navy leather
Type poster in warm brown over Joshua tree silhouettes reading A desert oasis built for the game
The Wynn towers glowing at sunset above the golf course and a pond
Social post mockup showing the resort at sunset with the line Play until the shadows stretch
Golfers' feet and putters on a practice green scattered with golf balls
Poster of a desert cliff in silhouette at sunset with the line An escape in the heart of the city
Golfer finishing a swing with desert mountains behind
Wynn Golf Club wordmark in cream on a brown background patterned with the tree mark
Green leather golf glove embossed with the Wynn Golf Club mark
Brown leather bag tag embossed with the tree mark, hanging on a green golf bag
Tan cap embroidered with the green tree mark, resting on brown leather
Three cream leather iron covers embossed with the Wynn Golf Club name
White polo with green trim and a small embroidered mark, set against a desert sunset
Brown leather scorecard holder embossed with Wynn Golf Club
Folded green towels embroidered with the Wynn Golf Club wordmark in a wooden tray
Green leather divot tool sleeve on a brass clip
Rendering of the Wynn Golf Club entrance by day, a low white canopy framed by desert planting
Close view of a navy polo with a tonal contour pattern and white piping
Man in a cream knit polo with navy trim standing on the course
Laptop on an olive ottoman in front of a navy curtain, showing the Wynn Golf Club website
Cart path beside a fairway lined with trees in low evening light
Desert cliff in silhouette against a pale orange sky
Golfer's legs and putter casting a long shadow on the green, with a ball in the foreground