Start a project
Back to all work01 / 17

Tempo

Project
Same Tempo. New signature.
Scope
Brand Refinement, Visual Identity, Design System, Web Design
Year
2026
Studio
Wild Places

01 / 17

Same Tempo. New signature.

Twenty years in, Tempo had outgrown its look. The company went from logging hours to running entire portfolios, AI agents included. The brand needed a new way to keep up with the speed of innovation.

We didn’t scrap the logo. We tuned it, then built everything else around it. Same Tempo time, new signature.

  • Brand Refinement
  • Visual Identity
  • Design System
  • Web Design
Abstract deep blue glass forms with soft pink and violet light along their edges
The Tempo primary mark in orange, violet and blue over abstract blue glass forms
Tempo poster with the wordmark on blue glass forms and a checkered corner pattern
Construction drawing of the Tempo mark on a fine grid, white lines on black
Tempo brand in use: transit posters, an event badge, a navy T-shirt and aluminum water bottles
Tempo color palette swatches, including violet, orange, sky blue and carbon, over a dark glass texture
Tempo type specimen with large Aa Bb letterforms and three alphabet samples in white on black
Light bending through dark ribbed glass in blue, violet and orange arcs
Headline seen through a glass lens distortion: Your roadmap is already out of date, and no one's told you yet.
Tempo product icon in orange and teal on a dark curved shape
Tempo product suite shown as ten labeled tiles, including Loop, Timesheets, Capacity Planner and Strategic Roadmaps
Tempo transit posters reading Move with confidence, with an event badge in the foreground
Two Tempo posters in a steel frame reading Move with confidence and Find your tempo
Man in a navy Tempo T-shirt reading Alignment is a moving target, with an event badge in the foreground
Tempo event badge for a speaker on a violet lanyard
Abstract red and orange glass forms glowing against black
Back of a navy cap embroidered with the words Keep Pace and a Tempo tag on the strap
Man seen from behind in a navy T-shirt printed with Alignment is a moving target
Aluminum water bottles engraved with the Tempo mark
Black sweatshirt with a small Tempo wordmark on the chest
Tempo notebooks in red, pink, blue and yellow, each embossed with a product icon
Tempo lanyard in a violet to orange gradient
On the web

The new signature, carried into the website: page designs, a UI kit, product motion, and the Team ’26 event microsite.

tempo.io
Full Tempo homepage on desktop
Strategic Roadmaps, full pagetempo.io
Tempo homepage on mobile with the headline Where your workers and agents stay on strategy, remain on budget and ship on time
Tempo mobile page with the headline Aligning strategy and work at the speed of AI
Tempo mobile page on violet with the headline Walk into the room with the roadmap already built
Tempo mobile event page for Atlassian Team 26 Europe
Tempo design system page titled Color selection, with labeled brand color swatches
Tempo design system page titled Light and Dark, showing the same card in both themes
Tempo design system page titled Two styles by five states, showing button states
Tempo design system page titled Navigation, showing the desktop and mobile menus
Team ’26
Full Tempo product page on desktop
Tempo at Team ’26, event micrositeTeam ’26