Starbucks

Project
Built for virality. Engineered for the spike.
Scope
Backend Failover Architecture, Web Design, Web Development, Product Image Retouching
Year
2025
Studio
Wild Places
Laptop on a café table showing a Starbucks and Khloud protein popcorn promotion page

05 / 17

Built for virality. Engineered for the spike.

Starbucks runs some of the most anticipated activation moments in retail — celebrity partnerships, album drops, seasonal launches — where millions arrive in minutes and any failure plays out in public. We’re the microsite partner they call for exactly those moments. From a Taylor Swift album-drop site that drew ~878K visits in 24 hours, to a Pumpkin Spice Latte launch that took 300,000+ in minutes, to reward drops for Khloud popcorn and Disney’s Hannah Montana 20th anniversary — we design the experience, build it mobile-first, and engineer the edge so it stays fast and flawless under the surge. Different stars. Different mechanics. Same result. More than 1.6M visitors across recent drops, 99%+ uptime, and not a dropped request when it mattered most. Built for virality. Engineered for the spike.

~878K
visits in 24 hours
300,000+
in minutes
1.6M
visitors across recent drops
99%+
uptime
  • Backend Failover Architecture
  • Web Design
  • Web Development
  • Product Image Retouching
  • DNS Configuration
  • Domain Acquisition