Starbucks
- Project
- Built for virality. Engineered for the spike.
- Scope
- Backend Failover Architecture, Web Design, Web Development, Product Image Retouching
- Year
- 2025
- Studio
- Wild Places

05 / 17
Built for virality. Engineered for the spike.
Starbucks runs some of the most anticipated activation moments in retail — celebrity partnerships, album drops, seasonal launches — where millions arrive in minutes and any failure plays out in public. We’re the microsite partner they call for exactly those moments. From a Taylor Swift album-drop site that drew ~878K visits in 24 hours, to a Pumpkin Spice Latte launch that took 300,000+ in minutes, to reward drops for Khloud popcorn and Disney’s Hannah Montana 20th anniversary — we design the experience, build it mobile-first, and engineer the edge so it stays fast and flawless under the surge. Different stars. Different mechanics. Same result. More than 1.6M visitors across recent drops, 99%+ uptime, and not a dropped request when it mattered most. Built for virality. Engineered for the spike.
- ~878K
- visits in 24 hours
- 300,000+
- in minutes
- 1.6M
- visitors across recent drops
- 99%+
- uptime



