Start a project
Back to all work04 / 17

LocumTenens.com

Project
Advanced practice gets a brand of its own.
Scope
Visual Identity, Brand Playbook, Web Design, Email Design System
Year
2026
Studio
Wild Places
Billboard for Advanced Practice reading Care is evolving. Your career should too, with green and lilac abstract shapes

04 / 17

Advanced practice gets a brand of its own.

LocumTenens.com has spent 30 years placing clinicians where care is needed. Advanced Practice is its dedicated brand for nurse practitioners and physician associates.

We built the identity from the logo out. A looping AP mark, clinical greens set against lilac, a library of shapes and a cast of illustrations. All of it carries one line: Designing careers, transforming healthcare.

Then it went to work. A playbook, social templates, event banners, apparel, slides and stationery, all drawn from the same kit.

  • Visual Identity
  • Brand Playbook
  • Web Design
  • Email Design System
  • Animation
Advanced Practice brand guidelines cover, the looping AP mark cropped large in green on deep green
Advanced Practice horizontal logotype in pale green on a bright green field
Advanced Practice logomark, the letters AP drawn as one looping line, on lilac
Brand personality slide on aubergine: We are Empowering. Knowledgeable. Forward thinking. Supportive. Badass.
Advanced Practice color palette: Grove, LT Green, Soothe, Lilac, Noble and Night
Typographical hierarchy slide with the line Designing careers, transforming healthcare set in Satoshi
Shape library slide with stacked abstract forms in green, lilac and aubergine
Grid of ten brand shapes on alternating green, lilac, aubergine and pale tiles
Gradient overlay slide showing the brand shapes with soft green and lilac gradients
Illustration slide showing a clinician in lilac scrubs pushing a cart stacked with brand shapes
Set of twelve Advanced Practice spot illustrations, including a stethoscope, a megaphone and a clinician climbing stairs
Pull-up banner in a bright atrium reading Where expertise meets opportunity, with a smiling clinician
Three social quote card templates reading I finally felt understood as a clinician, not just placed
Three social photo frame templates with a smiling clinician and the line Practice Smarter
Four story templates for Advanced Practice, including a job post, a poll, a Q and A and Ask Us Anything
Advanced Practice apparel: a green cap and white T-shirts printed front and back
Advanced Practice apparel: a badge reel on blue scrubs, a deep green sweatshirt and a printed tote bag
Nine presentation slide templates in green, lilac and aubergine
Advanced Practice letterhead templates on deep green, with a looping line along the foot of the page
Social profile mockup and six profile icon versions of the AP mark
On the web

The brand got a site of its own too. We designed it page by page: job search and listings, an insights library, and a map of nurse practitioner practice laws by state. A UI kit holds it all together.

Website design
Advanced Practice homepage design with the headline Care is evolving. Your career should too, a job search bar and featured jobs
Advanced Practice, homepageWebsite design
Job search page design with the headline Find the role that fits your practice and your life, filters and job openings
Advanced Practice Insights page design with a search bar, topic tags and article cards
Website design
Interactive map page design showing nurse practitioner practice authority by state, with Georgia's laws below
Nurse practitioner practice mapWebsite design
Job listing page design for an emergency medicine nurse practitioner role, with a quick apply form
Log in page design with a photo of a smiling clinician framed by a green and lilac loop
UI kit page showing the navigation bar at desktop, tablet and mobile sizes
UI kit page showing button styles on light, green and aubergine backgrounds
In the inbox

Next came email for the parent brand. A modular system of twelve components, each built for desktop and mobile, packaged as a shared Figma library so every send pulls from the same source.

LocumTenens.com email designs laid out in columns, with the headline More freedom in every assignment
Three phones showing the LocumTenens.com email at different scroll positions
The LocumTenens.com email open in a desktop Gmail inbox
LocumTenens.com
Sample email built from the system, shown at desktop and mobile widths
Sample build, desktop and mobileLocumTenens.com
Hero component variations for desktop and mobile, each with an image, heading, text and buttons
The email card component in every layout and color, laid out across the Figma library
In motion

Then an animated explainer for clinicians, storyboarded frame by frame and cut two ways: a full film and a 36 second short.

Frame from the explainer: an illustrated doctor with arms crossed beside the words We take care of the caretakers
Frame from the explainer: an illustrated traveler holding a map in a city, with the words Want to travel?