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Dunlop

Project
Golf marketing tends to whisper. We made Srixon Z-STAR shout.
Scope
Brand Strategy, Visual Identity, Messaging, Merchandise
Year
2025
Studio
Wild Places
Srixon billboard in a planted streetscape with a golfer mid swing and the line It's good when it's Z-Star

09 / 17

Golf marketing tends to whisper. We made Srixon Z-STAR shout.

Golf marketing tends to whisper. We made Srixon Z-STAR shout. Under our ongoing retainer with Dunlop, Wild Places built a campaign platform for the Z-STAR ball line that trades country-club polish for fight-poster energy — “The ball just wins” and “It’s good when it’s loud,” set in stark black, white, and red with tour proof and product front and center. We took it end to end: hero campaign creative, a “Choose Your Z-STAR” retail comparison system across the lineup, out-of-home from billboards to transit, and a grassroots street layer of wheatpaste posters and “Are you a golfer???” recruitment for Team ZXiR.

One idea, everywhere: make a performance golf ball feel loud, wanted, and impossible to ignore.

  • Brand Strategy
  • Visual Identity
  • Messaging
  • Merchandise
Black and white portrait of a bearded golfer in a cap shouting in celebration
Printed Z-Star sheet showing golf balls and performance ratings, resting on an orange chair
Poster shot from the ground looking up at a golfer over the ball, with the line The ball just wins
Poster pasted on a brick wall reading Tryouts today, all golfers wanted, for Team ZXiR
Street poster of golf balls with the line It's good when it's Z-Star, outside an office building
Srixon poster of a golfer blurred in motion with the line It's good when it's Z-Star